Market Kurly Launches 'Saetbyeol Forest Growing Project' to Celebrate Arbor Day

Seoul Sangam Culture Depot Children's Forest Experience Center
Saetbyeol Forest with 1,400+ Fine Dust Reduction Trees Created
Hidden Picture SNS Event Running Until the 11th

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 5th that it will launch the 'Saetbyeol Forest Growing Project' in celebration of Arbor Day.

Market Kurly's 'Saetbyeol Forest Growing Project' is a social contribution program that expands the 'Classroom Forest Creation Project' which has been ongoing since 2019. Market Kurly aims to create an environment where children can freely run and play by directly planting trees and creating forests.

The first Saetbyeol Forest selected by Market Kurly is the Sangam Culture Depot near the World Cup Stadium in Mapo-gu, Seoul. The Sangam Culture Depot was used as the Mapo Oil Reserve Depot until 2000, and after a citizen idea contest, it was transformed into a citizen cultural space from 2017, serving as a representative model of eco-friendly urban regeneration. Market Kurly judged that the location and scale of the Sangam Culture Depot are suitable for creating an urban forest for young children free from fine dust concerns, and thus selected it as the Saetbyeol Forest site.

On the 15th of last month, Market Kurly planted about 1,400 trees of fine dust reduction species such as Cornus and Styrax japonicus in the Maebongsan Children's Forest Experience Center (approximately 10,000㎡) within the Sangam Culture Depot in Seoul. The ecological functions created by this Saetbyeol Forest are estimated to absorb 3,593g of fine dust, 1,764kg of carbon dioxide annually, and produce 19,274kg of oxygen.

Market Kurly established the Saetbyeol Forest using the profits generated from the 'Paper Box Collection Service,' which was conducted to promote packaging recycling. It was created in collaboration with Triple Planet, which is working on the Mapo-gu and Classroom Forest Creation Project. In the future, professional children's forest instructors will be assigned to the Saetbyeol Forest. Detailed information about the Saetbyeol Forest can be found on Market Kurly’s website and official YouTube channel.

Market Kurly explained that this project is part of 'sustainable distribution,' which creates a virtuous cycle in the distribution ecosystem through activities that preserve the environment and contribute to society. So far, Market Kurly has carried out initiatives such as the 'All Paper Challenge,' which changes all delivery packaging to recyclable paper, the use of 'FSC-certified' products that plant new trees equal to the number of trees used to produce the paper, and the 'Classroom Forest Creation Project,' which places air-purifying plant pots in elementary schools. They also enhance recycling rates through the paper box collection service, which collects delivered paper boxes during the next order, and use the profits generated from this process for classroom forest creation.

Meanwhile, to commemorate the opening of the Saetbyeol Forest, Market Kurly is holding a 'Saetbyeol Forest Hidden Picture Finding' event until the 11th. Participants can enter by finding hidden pictures within the Saetbyeol Forest image, capturing them, and posting on their Instagram with the main hashtags. One hundred winners will be selected by lottery and awarded prizes.

This content was produced with the assistance of AI translation services.