Lotte Homeshopping Breaks Ground on Urban Forest Project 'Sum;Pyeonhan Forest No.1'

500,000 Trees and 50 'Sum;Pyeonhan Forest' Walking Trails Planned by 2025
"We Will Continue Eco-Friendly Social Contribution Activities to Protect the Environment and Reduce Fine Dust"

Lotte Homeshopping held a tree-planting event on the 5th at Yeouiseotgang Ecological Park in Yeongdeungpo-gu, Seoul, to commemorate the creation of the eco-friendly green space for fine dust reduction, "Sum;Pyeonhan Forest No. 1." (From left) Shin Seong-bin, Head of Marketing Division at Lotte Homeshopping; Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping; Chae Hyun-il, Mayor of Yeongdeungpo-gu; Jo Eun-mi, Chairperson of the Hangang Social Cooperative; Choi Yeol, Chairperson of the Environmental Foundation.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 5th that it held a tree-planting ceremony to commemorate the creation of the eco-friendly green space for fine dust reduction, 'Sum;Pyeonhan Forest No. 1,' at Yeouiseotgang Ecological Park in Yeongdeungpo-gu, Seoul.

At the event, Kim Jae-gyeom, Head of Support Division at Lotte Homeshopping, Shin Sung-bin, Head of Marketing Division at Lotte Homeshopping, Chae Hyun-il, Mayor of Yeongdeungpo-gu, Choi Yeol, Chairman of the Environmental Foundation, and Jo Eun-mi, Chairperson of the Social Cooperative Hangang, among other officials, attended and participated in the groundbreaking ceremony by planting commemorative trees. Lotte Homeshopping plans to plant a total of 3,000 trees over approximately 4,000㎡ of Yeouiseotgang Ecological Park and create exercise and convenience facilities, walking trails, and other amenities to provide an urban resting place accessible to everyone.

Last year, Lotte Homeshopping signed a business agreement with the Ministry of Environment and the Environmental Foundation for 'Protection of Vulnerable Groups from Fine Dust and Response to the Climate Crisis.' Accordingly, by 2025, they plan to plant a total of 500,000 trees in vulnerable areas such as fine dust intensive management zones and establish 50 'Sum;Pyeonhan Forest' sites. Starting with No. 1 on this day, they plan to build 10 sites annually over five years to participate in solving the fine dust problem. In the future, 'Sum;Pyeonhan Forest' will be used as a citizen-participation eco-friendly campaign space, and expanded into fine dust shelters and job projects linked with local communities. Additionally, in March, they donated goods worth 400 million KRW to Beautiful Store and supported the fine dust reduction forest creation project with proceeds from a bazaar.

Shin Sung-bin, Head of Marketing Division at Lotte Homeshopping, said, "We are pleased to create the eco-friendly green space 'Sum;Pyeonhan Forest No. 1' for solving environmental issues such as fine dust reduction in time for Arbor Day." He added, "Starting with this, we plan to provide green spaces in fine dust intensive management zones over the next five years, and will continue to carry out eco-friendly social contribution projects to fulfill our social responsibilities."

This content was produced with the assistance of AI translation services.