Maeil Dairies Signs Sponsorship Agreement for 'Selex' Products with Korea Association of Athletics Federations
On the 1st, Kim Sun-hee, CEO of Maeil Dairies (left), and Lim Dae-gi, President of the Korea Association of Athletics Federations, are taking a commemorative photo at the signing ceremony held at the Maeil Dairies headquarters.
View original image[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 2nd that it has signed a sponsorship agreement with the Korea Association of Athletics Federations.
The sponsorship agreement ceremony, held on the 1st at Maeil Dairies headquarters located in Jongno-gu, Seoul, was attended by Maeil Dairies representatives including CEO Sunhee Kim, as well as Korea Association of Athletics Federations Chairman Dae-gi Lim and Vice Chairman Jeongbong Kim.
Following this agreement, Maeil Dairies will sponsor the national athletics team with the ‘Selex Sports Whey Protein’ product for one year. This is aimed at enhancing the performance of national athletes and outstanding track and field athletes, as well as promoting grassroots sports. Additionally, as the official protein supplement sponsor of the Korea Association of Athletics Federations, Maeil Dairies plans to support various events such as the National Athletics Championships.
Chairman Dae-gi Lim of the Korea Association of Athletics Federations expressed his hope that “this agreement with Maeil Dairies will serve as an opportunity to revitalize grassroots sports.”
CEO Sunhee Kim of Maeil Dairies stated, “As demand for grassroots sports has increased since COVID-19, we hope that Selex, which embodies Maeil Dairies’ excellent development capabilities, can contribute to improving public health. We will continue to work with the Korea Association of Athletics Federations to enhance national fitness and promote healthy living.”
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Selex Sports is a sports-specialized brand under Maeil Dairies’ adult nutrition line ‘Selex.’ It is characterized by using 100% fast-absorbing whey protein isolate (WPI) for protein supplementation after exercise. The brand offers powder-type ‘Selex Sports Whey Protein Powder’ and RTD (Ready to Drink) type ‘Selex Sports Whey Protein Drink’ products.
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