Shinhan Card Ranked 6th in Domestic Brand Value

Brandstock Survey: Ranked No.1 in Financial Sectors Excluding Banks

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 2nd that its brand value ranked 6th among all industries in Korea and 1st in the financial sector excluding banks.

According to the results of the 1st quarter 2021 survey of Korea's top 100 brands by Brandstock, a brand value evaluation company, Shinhan Card ranked 6th overall among surveyed companies, 1st in the financial sector excluding banks, and 1st in the card industry. The company explained that this result proves the brand value of 'First-class Shinhan' through digital-centered innovation despite the COVID-19 crisis.

Additionally, Shinhan Card was selected as 1st place in four categories?credit card, check card, good brand, and app card?in the '2021 K-BPI (Korea Brand Power Index)' survey conducted by Korea Management Association Consulting (KMAC). K-BPI is a brand value certification system announced every March by KMAC, which conducts one-on-one interviews with 11,900 men and women aged 15 to under 60 on major domestic industry brands closely related to consumer life, and announces the top brand in each category.

Recognized for its market position as the leading business operator in the industry, management performance, and outstanding brand value, Shinhan Card has been named the No. 1 brand in the credit card category for 10 consecutive years and in the check card category for 7 consecutive years. In the good brand category, which selects excellent social contribution brands, Shinhan Card's social contribution brand 'Areum-in' was selected as No. 1 for 9 consecutive years, and in the app card category, the comprehensive lifestyle finance platform 'Shinhan PayFAN' ranked 1st for 2 consecutive years.

A Shinhan Card official stated, "We will continue to enhance customer satisfaction through various brand management activities and continuously raise the brand value of First-class Shinhan Card."

This content was produced with the assistance of AI translation services.