Renault Zoe Hosts 'Experience Event' at Shinsegae Simon Outlet

Renault Zoe

[Asia Economy Reporter Changhwan Lee] Renault Samsung Motors announced on the 2nd that it will hold an event at Shinsegae Simon Premium Outlets where customers can closely experience the charm of the electric vehicle Renault Zoe (ZOE).

Renault Samsung Motors will sequentially hold exhibition events every weekend from the 3rd to the 25th at Shinsegae Simon Premium Outlets nationwide, where customers can directly experience the Renault Zoe.

On the first and second weekends of April, the 3rd-4th and 10th-11th, the Zoe experience exhibition event will be held at the Shinsegae Simon Premium Outlets Siheung and Busan locations, and on the third and fourth weekends, the 17th-18th and 24th-25th, it will be held at the Yeoju and Paju locations.

Prior to this, Renault Samsung Motors held the first Renault Zoe customer experience event last month at exhibition sites nationwide, receiving a great response from customers.

After experiencing the Zoe, about 23% of customers expressed their intention to purchase the electric vehicle Zoe, and among them, 46% cited high usability as a second car as the reason for choosing Zoe. Other responses included plans to replace their current vehicle with Zoe (39%) and intentions to purchase Zoe as their first-ever car (14%).

Experience customers rated the excellent economy of the Renault Zoe the highest. In fact, Zoe is an electric vehicle available nationwide for purchase in the 20 million KRW range (excluding Sejong City).

A monthly installment plan of 150,000 KRW is also available, and when purchasing with the installment plan, customers receive a prepaid charging card worth 500,000 KRW that allows approximately 20,000 km of free driving for one year. Public officials, teachers, and employees of public institutions can receive a special discount of 500,000 KRW regardless of installment or cash purchase.

Customers also showed a high preference for Zoe’s unique exterior design, which differentiates it from other brand electric vehicles. Since the early development stage, Renault Zoe applied a pure electric vehicle design tailored to an electric vehicle-exclusive platform, presenting a highly cohesive and refined design.

The top three core attraction points of Zoe selected by experience customers are reasonable price (31%), exterior design (28%), and dynamic driving performance (26%). Renault Zoe is Renault’s representative electric vehicle, embodying over 10 years of electric vehicle development experience and the technology of more than 30,000 electric vehicle experts.

Additionally, through motorsports, Renault’s unique steering feel and powerful R245 drive motor provide a new driving pleasure that can be experienced in an electric vehicle.

This content was produced with the assistance of AI translation services.