Spring Shopping Chances Pour Out on SME Home Shopping Channels

Home&Shopping Hosts Spring 'Cherry Blossom Pension' Prize Event
Gongyoung Shopping Offers Spring Discount and Points Accumulation Event

[Asia Economy Reporter Kim Cheol-hyun] Home shopping companies specializing in small and medium-sized enterprise (SME) products are continuously preparing events with enhanced shopping benefits to welcome spring. As the trend of non-face-to-face (untact) consumption has expanded due to the prolonged COVID-19 pandemic, this is expected to provide consumers with an opportunity to enjoy more reasonable shopping from home.

Gongyoung Shopping is conducting discount and point accumulation events for customers purchasing our SME products and agricultural, livestock, and marine products. First, the special program "Teojyeora Bbangbbang Special Price," prepared to offer representative products at super special prices, will be broadcast twice daily (at 10 a.m. and 10 p.m.) throughout April. Additionally, the "Ssahyeora Bbangbbang Special Price" event offers 4,000 won in points for purchases over 50,000 won during April. Points are automatically credited one week after reaching the 50,000 won cumulative payment threshold and are given once per person. This applies not only to broadcast products but also to online products, covering all channels including automatic orders, call centers, and online.

Various events are also held on the mobile app. In "Mobile Druwa Benefits Druwa," coupons are given based on the number of app attendances, and additional ice cream gifticons are awarded upon mission success. The "Happiness of 10,000 Won" event for new customers is ongoing. Customers who download the Gongyoung Shopping mobile app for the first time receive 2,000 won in points, and if they have no online purchase history, they are given two discount coupons: a 3,000 won coupon valid for 15 days and a 5,000 won coupon valid for one month. A Gongyoung Shopping official said, "As a public institution home shopping under the Ministry of SMEs and Startups, we have prepared various events to promote the consumption of high-quality SME products and agricultural, livestock, and marine products."

Home&Shopping is holding a "Cherry Blossom Pension" prize event to welcome spring. Until May 1, all customers who make purchases during the month will be eligible for a total of 30 million won in points as prizes. Thirty customers will be selected by lottery to receive 300,000 won in points in the first month after winning, and 100,000 won each month from the second to the eighth month, totaling 1 million won in points.

Customers are automatically eligible if they have purchase history in April without separate application, and the points must be used by December 31. Detailed information can be found on the event page within the Home&Shopping mobile app. A Home&Shopping official said, "We have prepared shopping support funds for customers using Home&Shopping during these difficult times due to COVID-19."

This content was produced with the assistance of AI translation services.