Hanwha Q CELLS Ranks First for 2 Consecutive Years at German Consumer Goods Awards

[Asia Economy Reporter Hwang Yoon-joo] Hanwha Q CELLS recently won first place for two consecutive years in the solar power category of the "Germany Life & Living Awards 2021."

This award is hosted by the German news channel n-tv and the German Institute for Service Quality (DISQ), selecting winning companies in 45 categories this year. In the solar power category, consumer evaluations were conducted on 11 well-known brands based on overall satisfaction, recommendation rate, and repurchase intention. Hanwha Q CELLS achieved the highest scores in all three areas, securing first place overall for the second consecutive year.

The Life & Living Awards originated from the "Germany's Customer Winners" (Deutschlands Kundensieger), which began in 2018. Tens of thousands of consumers participate as evaluators, serving as a benchmark for reputation in the business-to-consumer (B2C) market. This year, over 40,000 customers evaluated more than 580 companies and brands across 45 categories including lifestyle, home, and garden. Germany, recognized as the largest solar power market in Europe with an annual installation capacity of 18 GW in 2020, has a high level of public interest in eco-friendly energy to the extent that solar power is regarded as a major consumer good.

The reason Hanwha Q CELLS was selected as the number one solar power company for two consecutive years lies mainly in its thorough quality management and high brand recognition, which have earned long-term trust from consumers.

Hanwha Q CELLS conducts quality management under conditions up to three times more stringent than the International Electrotechnical Commission (IEC) quality inspection standards. In December last year, it became the first in the industry to obtain the new solar module quality inspection (QCPV, Quality Controlled PV) certification from the global verification organization T?V Rheinland. T?V Rheinland newly developed this world-class quality certification program to more rigorously verify the production process, performance, and durability of solar modules. Additionally, last year, Hanwha Q CELLS was selected as a "Top Performer" company for the fifth consecutive year in the "2020 PV Module Reliability Scorecard" conducted by global solar verification organizations DNV GL and PVEL.

Hanwha Q CELLS is also recognized as having one of the highest levels of brand awareness in Europe. In March, it was selected as a "Top Brand PV" for the eighth consecutive year in Europe and the sixth consecutive year in Australia by EUPD Research, a solar power specialized research institute, based on brand awareness and market penetration. In August last year, it ranked first in the electrical industry sector in the "Highest Reputation Award" hosted by the leading German economic magazine FOCUS MONEY.

This content was produced with the assistance of AI translation services.