Lotte Chilsung Beverage Launches 'Heukmi Sungnyungcha Kkanung' Nationwide

The Best Work of the Consumer Participation Beverage Development Project, Eumryo School

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage announced on the 1st that the top prize-winning product of the consumer participation beverage development project, Beverage School, 'Heukmi Sungnyungcha Kkanung,' will be released nationwide.

Beverage School is an open communication channel and collaboration program for 'open innovation,' which allows new and innovative ideas about beverages to be realized. It was held for five weeks starting from July last year under the concept of 'Making My Own Beverage.'

Twenty consumers, selected through a competition ratio of 15 to 1, received education on beverage history and the new product development process, as well as expert mentoring from beverage media 'Mashism.' Kkanung was selected as the top prize-winning product in online voting and tasting evaluations among five submitted new beverage ideas by the team 'Uriga Won (ONE) Jo.'

Kkanung means 'black sungnyung tea,' and it is a product that reinterprets sungnyung, which our ancestors drank after meals, into a convenient RTD (Ready To Drink) beverage that can be enjoyed anytime and anywhere. It features a savory taste and clean aftertaste by adding scorched rice to domestically produced black rice. Based on a 500mL bottle, it contains 6.25g of dietary fiber, which corresponds to 25% of the daily recommended intake of dietary fiber for Koreans.

Before the official release of Kkanung, Lotte Chilsung Beverage conducted crowdfunding on the Beverage School website for a month from mid-December last year to verify business feasibility. Kkanung exceeded its funding goal by 454.2%, and the pre-sale held at Lotte Mart for a month in February also drew positive consumer responses, selling out approximately 720,000 units.

This content was produced with the assistance of AI translation services.