Orion Launches 0.8mm Fresh Potato Chip 'Kwasak Chip'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 1st that it will launch a new product of Poca Chip called ‘Kwasak Chip,’ which maximizes crispy texture by thinly slicing raw potatoes to about 0.8mm and frying them.

Kwasak Chip features a differentiated texture created by various irregular shapes formed as the thinly sliced potatoes are fried. The product name captures the sound ‘kwasak’ made when chewing inside the mouth. To realize the unique texture of thin yet crispy potato chips, Orion introduced new equipment and applied its own special manufacturing method.

Kwasak Chip is available in two flavors: ‘Truffle Salt’ and ‘Sour Onion.’ Orion explained that by expanding the Poca Chip lineup with differentiated textures, it has broadened consumers’ choices for raw potato chips.

Since launching the raw potato chip ‘Poca Chip’ in 1988, Orion has released various potato-based snacks such as ‘Swing Chip,’ ‘Mutuk Mutuk Potato Chip,’ and ‘Nun-eul Gamja.’ In particular, with the determination to ‘make the most delicious potato chip,’ Orion established the ‘Potato Research Institute’ in Pyeongchang, Gangwon Province in 1988, developing potato varieties optimized for potato snacks and providing agricultural technology to contracted farming households.

An Orion official said, “‘Kwasak Chip’ is a product that consolidates Orion’s research and production know-how accumulated over more than 30 years of making raw potato chips,” adding, “We expect it to create a new sensation in the domestic snack market with its unique texture and taste created by thin potato chips.”

This content was produced with the assistance of AI translation services.