Kyowon Group Conducts 'Wells iClean Campaign' as Part of ESG Management...

Promotion of Various Social Contribution Programs to Bridge the Education Gap

Kyowon Group announced on the 31st that it will carry out the 'Wells iClean Campaign,' which teaches children practical ways to protect the environment and healthy lifestyle habits in daily life. Photo by Kyowon Group

[Asia Economy Reporter Kim Heeyoon] Kyowon Group announced on the 31st that it will carry out the ‘Wells iClean Campaign,’ which teaches children practical ways to protect the environment and healthy lifestyle habits in daily life.

The Wells iClean Campaign is Kyowon Group’s social contribution program that delivers, in an easy-to-understand way from the perspective of children, the increasingly serious cases of environmental pollution, methods of environmental protection, and lifestyle habits to preschool children.

The campaign is composed of pre-selected child education institutions, art classes, puppet shows addressing environmental pollution issues, recreational activities with instructors, and quiz event programs.

Earlier, on the 30th, Kyowon Group held the first Wells iClean Campaign at a daycare center located in Nowon-gu, Seoul. The event, attended by a total of 21 children, was conducted in a non-face-to-face manner via live broadcast in compliance with social distancing guidelines due to the spread of COVID-19. According to Kyowon, the program included an art class making frames with air-purifying plants, watching a play adapted from Kyowon’s book series “I Want to Live in a Clean Place,” and learning dance moves along with a song related to fine dust.

A Kyowon Group official said, “We have prepared a campaign to help children recognize the harmfulness of environmental pollution from an early age and form proper lifestyle habits to maintain a clean environment,” adding, “We will expand the campaign so that more children can correctly understand environmental pollution through easy and fun programs.”

Meanwhile, Kyowon Group will continue social contribution programs aimed at reducing educational gaps, including the establishment of edutech classrooms launched for the first time this year, the Creative Talent Scholarship Project, and the After-school Character Theater. The edutech classrooms are spaces renovated from unused classrooms in elementary schools in remote mountainous areas to support experiences with edutech products and services. The first classroom will be set up at Seonghwan Elementary School in Chungnam.

This content was produced with the assistance of AI translation services.