SK Magic Now Available at 3,500 SKT Stores Nationwide

Rental Consultation and Subscription for All SK Magic Products Available at Over 3,500 SK Telecom Stores Nationwide

[Asia Economy Reporter Kim Cheol-hyun] SK Magic products are now available at over 3,500 SK Telecom stores nationwide. SK Magic (CEO Yoon Yo-seop) announced on the 31st that it has formed a business partnership with SK Telecom (CEO Park Jung-ho) to diversify its distribution channels by enabling rental consultations and subscriptions for all product categories, including water purifiers, dishwashers, and air purifiers, through more than 3,500 SKT stores nationwide.

Initially, by the end of April, the company will introduce a service allowing product trials, rental consultations, and subscriptions at about 1,700 SKT offline stores, and from May, it plans to expand the service to over 3,500 stores nationwide. Additionally, the experiential store "SK Magic Brand Zone," launched last March in SK Telecom's 'T World' stores as a 'Shop in Shop' format, will be expanded from the existing 6 locations to 20 major stores nationwide by this year.

Through this, SK Magic will significantly secure offline channels where customers can experience products and complete rental service consultations and subscriptions on-site in a one-stop manner. Furthermore, through continuous business partnerships with SK Telecom, the company plans to introduce various platform services, including bundled products and AI-related products.

An SK Magic official stated, "Although contactless consumption is spreading, offline stores remain the optimal space to directly experience the brand's value, and recently, experiential stores centered on premium brands are expanding," adding, "Going forward, SK Magic plans to secure synergy through strategic business partnerships with SK Telecom and other group affiliates and accelerate market penetration both online and offline."

This content was produced with the assistance of AI translation services.