Tmap's 'Slow Road' for Travelers... Guide to Jeju's Hidden Gems

Jeju Airport, Jungmun, Seogwipo and 7 Other Zones
Introduction of 50 Detour Routes and More

[Asia Economy Reporter Cha Min-young] Navigation app T map is breaking the stereotype that 'navigation = fastest route' by introducing a slow road service that guides users to hidden attractions in Jeju Island.

T map Mobility announced on the 31st that it will pilot the 'Slow Road' campaign, providing slow road navigation services in Jeju Island in collaboration with Jeju Special Self-Governing Province, Jeju Tourism Organization, and Cheil Worldwide.

This project was planned with the purpose of dispersing travelers, who have been flocking to Jeju Island amid overseas travel demand, and promoting the diverse charms of Jeju Island.

The Slow Road service, first introduced in the T map open beta version, is available to Android device users. Users can participate by searching for T map on the Google Play Store, clicking 'Join Beta Test,' and updating to the T map beta version. It is also accessible through Jeju's official tourism portal, the 'Visit Jeju' website.

The Slow Road service offers 50 routes connecting seven regions within Jeju Island, including Jeju Airport, Jungmun, Seogwipo, and Seongsan. Depending on the route, the course passes through 5 to 11 hidden attractions based on Jeju tourism data.

For example, when traveling from Jeju Airport to Seongsan Ilchulbong, the navigation typically recommends the fastest route via Route 97 (Beonyeong-ro) and National Road 1119 (Seoseong-ro), but Slow Road guides users along a route passing through places like Achimmiso Ranch, Halla Ecological Forest, and Andol Oreum.

For this project, Cheil Worldwide, Jeju Provincial Government, Jeju Tourism Organization, and T map Mobility signed a 'Business Partnership Agreement (MOU) for the Revitalization of Jeju Tourism Industry' in November last year. These organizations plan to launch the official version of the Slow Road campaign in the first half of this year, reflecting feedback collected during the open beta service period.

Lee Jong-gap, Head of the T map Life Group at T map Mobility, stated, “T map Mobility will continue to strengthen the necessary content to provide not only car navigation but also the joy of travel, and will take the lead in developing and applying mobility technology for this purpose.”

This content was produced with the assistance of AI translation services.