Orion Appoints Brave Girls' Yujeong as Model for Kkobuk Chip

[Asia Economy Reporter Seungjin Lee] Orion announced on the 31st that it has selected Yoo Jeong, a member of the girl group Brave Girls, as the model for 'Kkobuk Chip'.

This model selection was greatly supported by Brave Girls fans. Yoo Jeong earned the nickname 'Kkobukjwa' from fans due to her resemblance to the cartoon character 'Kkobuki'. As a result, requests to appoint Yoo Jeong as the Kkobuk Chip model continued through Orion's official social media services (SNS) and customer center.

Orion explained that they decided to select her as the model because the support from fans and consumers, along with Yoo Jeong's bright and lively image, matched well with Kkobuk Chip.

Through this model contract, Orion will produce a limited edition product featuring Yoo Jeong's face on the packaging starting in May. A bundle package of Kkobuk Chip, which includes 2 out of 5 types of photo cards capturing Yoo Jeong's special moments, will also be sold exclusively online. Additionally, various promotional activities for Kkobuk Chip will be carried out.

Kkobuk Chip is characterized by its rich texture, as if eating 2 to 3 single-layer chips at once, with seasoning absorbed into each layer, giving it a deep flavor. There are three flavors: 'Kkobuk Chip Corn Soup Flavor', 'Kkobuk Chip Sweet Injeolmi Flavor', and 'Kkobuk Chip Choco Churros Flavor'.

An Orion official said, “Yoo Jeong of Brave Girls was selected as the Kkobuk Chip model thanks to her unique lively and bright energy and the active requests from consumers,” adding, “We will create a more beloved Kkobuk Chip together with the MZ generation (Millennials + Generation Z), who value communication.”

This content was produced with the assistance of AI translation services.