Titleist introduced an alternative to offline tours, which were suspended due to COVID-19, on the 30th.
It is the ‘Digital Ball Plant Tour’ program that allows users to view the golf ball factory BP3 (Ball Plant 3) online. Visitors can vividly experience the golf ball manufacturing process on the website. It has been praised as an "appropriate response in the post-COVID-19 era." Currently, two plants, BP2 and BP3, operate in Massachusetts, USA, and one plant, BP4, operates in Thailand, producing the flagship models Pro V1 and Pro V1x.
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The 2021 model was completely redesigned from the core to the cover and dimples. Passionate golfers now have the opportunity to tour BP3. Visitors can check out the updated facilities and the precision of Titleist’s unique golf ball manufacturing process. Justin Thomas (USA), ranked number 2, said, "The golf ball production scenes were very impressive," and added, "After seeing it firsthand, my trust and confidence have grown even stronger," raising expectations.
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