Chung Yong-jin, Vice Chairman of Shinsegae, "Connecting Core Business and Baseball... Lotte Should Catch Up"

[Image source=Yonhap News]

[Asia Economy Reporter Yuri Kim] Chung Yong-jin, Vice Chairman of Shinsegae Group, expressed his determination to maximize synergy between the retail business and the professional baseball team 'SSG Landers.' He is confident that they will be one step ahead of their retail market rival, Lotte Group, in this regard.

According to the retail industry on the 30th, Vice Chairman Chung spent about an hour early this morning on the voice-based social networking service (SNS) Clubhouse, talking with baseball fans about the background of acquiring the baseball team. Chung said, "I used to envy Lotte, which owns a baseball team," adding, "I thought they were unable to connect valuable things like their core business."

He continued, "We will connect it with our core business," and said, "They (Lotte) will have to follow us reluctantly." He added, "I think the spectators who come to the baseball games are like customers of my company," and said, "I want to create content that makes our company more memorable and keeps our name rising and falling."

To this end, Vice Chairman Chung said he plans to combine Shinsegae Group's retail content with the baseball stadium. He aims to have customers stay at the stadium after the game to enjoy shopping and leisure. Chung also revealed that they are developing an application that will provide a service where customers can order Starbucks coffee, operated by Shinsegae, inside the stadium and have it delivered to their seats.

Chung said, "The team's goal this year is to win no matter what," and added, "Now that we have entered the baseball scene, we have the ambition to become the best."

This content was produced with the assistance of AI translation services.