Homeplus and Lotte Chilsung Donate 3% of Proceeds from 'ZERO Collection'

'Good Consumption' Campaign with Distribution, Manufacturing, and Customers Together
3% of Sales Revenue Donated as Beverage Products to 'Sarangui Yeolmae' (Fruit of Love)

On the 30th, models are showcasing 'ZERO Collection' products at Homeplus Gangseo branch.

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 30th that from the 1st to the 30th of next month, it will hold a donation promotion called 'ZERO Collection' planned together with Lotte Chilsung at all Homeplus stores nationwide and across all online channels.

Customers can purchase products such as Chilsung Cider Zero, Pepsi Zero, Trevi, Tonic Water Zero, Cloud Zero, etc. (20 types) at Homeplus, and a portion of the sales from these products will be donated by the manufacturers. This is a kind of 'good consumption' campaign designed to involve large marts, manufacturers, and customers together.

Homeplus and Lotte Chilsung will prepare donation products with funds raised through a matching grant method and deliver them to the Community Chest of Korea (Fruit of Love) to be used for supporting marginalized groups. A matching grant refers to a social contribution method where both participating companies donate the same amount.

During the campaign period, when customers purchase 'ZERO Collection' campaign products, beverage products equivalent to 3% of the sales revenue will be donated. An event is also prepared to give a diet planner to customers who purchase over 12,000 won.

Since the acquisition by MBK Partners, Homeplus has been planning donation promotions that allow customers to participate in donations through shopping, contributing to the spread of a 'good consumption' culture. They plan to continue social contribution activities that partners and customers can participate in together in the future.

This content was produced with the assistance of AI translation services.