bhc Chicken "‘Pote King Fried’ Sold 900,000 Units in Two Months After Launch"

[Asia Economy Reporter Lim Hye-sun] Chicken franchise bhc Chicken announced on the 29th that its ‘Pote King Fried’ has surpassed cumulative sales of 900,000 units within two months of its launch.

‘Pote King Fried’ is a chicken dish that allows customers to enjoy crispy chicken and savory potatoes at once, launched last January. ‘Pote King Fried’ has been highly popular as a cost-effective chicken option that lets customers enjoy the rich and mild taste of potatoes together, surpassing the existing fried chicken and rising to third place in sales among bhc Chicken’s menu items.

The high sales volume of Pote King Fried has played a significant role in the double-digit growth of average monthly sales at franchise stores this year, demonstrating the strong effect of the new menu, according to bhc Chicken.

bhc Chicken used domestically grown potatoes to deliver the texture and natural flavor of the potatoes, minimizing starch content and optimizing the thickness of the potatoes considering the frying time together with the chicken. They also succeeded in developing a special batter that ensures the chicken and potatoes do not separate and fry well together.

bhc Chicken believes that Pote King Fried has expanded the fried chicken consumer base, which was previously centered on middle-aged and older adults, to the 20s and 30s demographic. Moving forward, the company plans to implement various marketing strategies to broaden its consumer base and nurture the dish as a steady seller menu item.

This content was produced with the assistance of AI translation services.