[Asia Economy Reporter Hyunseok Yoo] Hodoo Labs announced that it has concluded the pilot test of ‘Ddangkeun School’ conducted over the past three months as of the 28th, and after applying all improvements, it will officially launch the service starting from the 29th.


‘Ddangkeun School’ is a non-face-to-face video class platform where learning comic characters communicate with children online and conduct lessons. The platform’s main content includes ‘Ddangkeun Reading,’ designed for children to read and learn together with characters from 100 quality picture books over six months. Recognizing the rapidly changing educational environment after the spread of COVID-19, ‘Ddangkeun School’ was developed with a focus on ‘optimizing the non-face-to-face class environment’ as a new approach to reduce educational disparities.


During the three-month pilot test period of ‘Ddangkeun School,’ more than 5,000 users participated in the pre-service. The company stated that it has focused on listening to the detailed experiences and feedback shared mainly on SNS by pre-service participants to improve the official service launch version into a user-centered service.


While ‘Hodoo English,’ Hodoo Labs’ representative educational content, approached parents and children with a new educational method through gamification, ‘Ddangkeun School’ is a content platform that originated from the awareness of the need to respond quickly to external issues such as the Fourth Industrial Revolution and COVID-19 and actively approach consumers.


The company holds the position that ‘Ddangkeun Reading,’ the first content offered by Ddangkeun School, implements a fresh edutech method by combining IT technology and characters while embracing the ‘analog’ heritage of picture books.



Kim Minwoo, CEO of Hodoo Labs, said, “We hope the official launch of Ddangkeun School will be good news for those who have felt the limitations of education constrained by time and space during the COVID-19 crisis in today’s new normal era. Starting with the Korean picture book-based reading content ‘Ddangkeun Reading’ for kindergarten and elementary students, we plan to continuously update various educational contents such as coding and Chinese characters in the future.”


This content was produced with the assistance of AI translation services.

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