Kookmin Bank 'Bomgil' Wins Both This Year's Advertising Award and People's Choice Good Advertisement Award

Advertisement Created to Support the People During the COVID-19 Era

[Asia Economy Reporter Park Sun-mi]KB Kookmin Bank announced on the 26th that its 'Bomgil' advertisement simultaneously won the Grand Prize in the print category at the '28th Advertising Awards of the Year' hosted by the Korea Advertising Society and the Good Advertisement Award at the '29th Good Advertisement Awards Selected by the People' hosted by the Korea Advertisers Association.

The Bomgil print advertisement was created to support the people who quietly do their best in their daily lives during the difficult times of COVID-19. It quoted poet Jeong Ho-seung's poem "Bomgil" (Spring Road), metaphorically comparing the entire nation to "you walking the spring road," evoking deep emotion.

Additionally, the online advertisement '2020 Daehan-i Lived' won the Good Advertisement Award in the digital category at the 'Good Advertisement Awards Selected by the People,' marking a double honor with two works winning at the same festival. The '2020 Daehan-i Lived' advertisement features a music track and video reinterpreted by Luna and Mad Clown, based on the original track first released by Jung Jae-il, Park Jung-hyun, and Kim Yuna to commemorate the 101st anniversary of the March 1st Movement in 2019.

A KB Kookmin Bank official stated, “During these challenging times due to COVID-19, we wanted to share emotion through a single photo and a poem in the Bomgil advertisement,” adding, “We will continue to produce content that empowers all citizens.”

This content was produced with the assistance of AI translation services.