Lotte Card Wins Gold Award for 'Roca Advertising Campaign' in This Year's Advertising Awards
Highly Rated for Optimization Across Various Online Video Platforms
[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 29th that its LOCA advertising campaign "People Crazy About Cards" won the Gold Award in the Online·Mobile Advertising category at this year's Advertising Awards hosted by the Korean Advertising Association.
Now in its 28th year, the Advertising Awards select and honor outstanding works in seven categories?TV, print, radio, online·mobile, outdoor·sales promotion, integrated media campaigns, and government and public service advertisements?among advertising campaigns executed throughout the year.
The LOCA advertising campaign "People Crazy About Cards," which is the main series for Lotte Card, uniquely and freshly expressed Lotte Card's brand identity through cinematic direction and storytelling. It surpassed 10 million views on YouTube, and the 36 follow-up ads featuring stories of each character were optimized according to the characteristics of platforms such as Facebook and Instagram, receiving positive evaluations.
"People Crazy About Cards" represents LOCA's key card benefits through five characters. Team LOCA, composed of experts in marketing, mathematics, big data analysis, finance, and other fields, tells the story of creating a boundary-pushing card that offers the best benefits never seen before.
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A Lotte Card official said, "Thanks to the interest and love of many people, we achieved good results," adding, "We will continue to present various content that embodies Lotte Card's brand value in our own unique way."
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