Lotte Food Appoints Rapper MAMISON as Model for 'Dwaejiba Pink'

Rapper MAMISON is posing wearing a pink tuxedo like the character of 'Dwaejiba Pink'.

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 29th that rapper Mamison has been selected as the model for 'Dwaejiba Pink.' This model contract attracted attention as it was initiated by a collaboration proposal from rapper Mamison to Lotte Foods.

Earlier this month, Lotte Foods introduced Dwaejiba Pink, which features strawberries. After seeing the pink exterior and interior of Dwaejiba Pink, rapper Mamison posted content on his Instagram expressing his desire for a model contract. The person in charge of Lotte Foods' Instagram responded by regramming (reposting someone else's post on their own account), leading to the finalization of this advertising model contract.

Lotte Foods launched the Dwaejiba Pink Instagram account and posted images of Mamison to target the younger generation. They are also conducting a giveaway event as part of the 'Pink Item (Pink-themed items) Grand Release Series.' The first prize is an 'Acne Pink Beanie,' and participants can enter by following the Dwaejiba Pink account and leaving a comment indicating completion of participation. Subsequently, various prizes favored by the MZ generation (Millennials + Generation Z) such as the 'Galaxy S21+ Phantom Pink,' 'Golden Goose Superstar Pink Glitter,' and 'Reebok x Cardi B Club C Pink' will continue to be awarded.

On the 18th, Lotte Foods introduced four strawberry-themed ice cream products: ▲Dwaejiba Pink ▲Bbabiko Strawberry ▲Gugucone Strawberry ▲Bbangbare Strawberry. Dwaejiba Pink combines strawberry syrup, yogurt ice cream, strawberry chocolate coating, and white & pink crunch. The yogurt strawberry flavor of Dwaejiba Pink is represented by a pig character dressed in a pink tuxedo. Along with the rich chocolate-flavored Dwaejiba Black and the original Dwaejiba released last year, Lotte Foods now operates three types of Dwaejiba.

A Lotte Foods official said, “We quickly finalized the contract because we judged that the masked rapper Mamison’s proposal fits well with Dwaejiba Pink,” and added, “Please continue to look forward to the stylish transformation of the long-standing brand Dwaejiba.”

This content was produced with the assistance of AI translation services.