Innocean Wins 2 Grand Prizes and 2 Gold Awards at '2021 Advertising of the Year'

KCC Construction Switzen's TV Commercial 'Clash of Civilizations' Edition.

[Asia Economy Reporter Yuri Kim] Innocean Worldwide announced on the 29th that it won two Grand Prizes and two Gold Prizes at the 28th Annual Advertising Awards hosted by the Korea Advertising Society, held on the 26th at the Jamsil Advertising Culture Center in Seoul.

The TV commercial "Clash of Civilizations" for KCC Construction's Switzen, which Innocean planned and produced in its entirety, and SK Hynix's brand campaign "Advanced Fairy Tale" each won the Grand Prize.

Innocean explained, "It is highly meaningful to receive the Grand Prize in the highly competitive TV Commercial and Integrated Media categories, as it evaluates the completeness of TV creative, a core competency of advertising companies, and campaigns encompassing various media."

Innocean also won two Gold Prizes for Hyundai Marine & Fire Insurance's TV commercial "I'll Be Back" and Hyundai Mobis's brand film "Shall We Reincarnate?"

On the 25th, Innocean received one Grand Prize, five Good Advertising Awards, and the Minister of Culture, Sports and Tourism Award at the 29th Good Advertising Awards (Gukseonsang) hosted by the Korea Advertisers Association.

Notably, KCC Construction Switzen's "Clash of Civilizations" achieved the remarkable feat of winning main prizes at Korea's four major advertising festivals: the Korea Advertising Awards, Seoul Video Advertising Festival, Annual Advertising Awards, and Gukseonsang.

Kim Jeong-ah, Innocean's CCO (Chief Creative Officer), said, "We are very pleased to achieve good results at major domestic advertising festivals following recent overseas awards. We will continue to deliver Innocean's differentiated creativity that simultaneously satisfies advertisers and consumers and proposes marketing solutions to social issues."

This content was produced with the assistance of AI translation services.