Giant Step Produces Singer IU's 'Venice Fan Meeting'

[Asia Economy Reporter Hyunseok Yoo] Giant Step announced on the 26th that it showcased '4K XR Live Technology' through a real-time broadcast utilizing virtual space for singer IU's fan meeting on Naver NOW.

The live show 'IU's Twenty-Nine Spring,' held the previous day via Naver NOW, was set against a virtual Venice, where IU personally introduced the songs included in her latest album and interacted with fans.

With the theme of travel, the virtual space was decorated as Venice with lilacs in bloom and a train station. In the two-part live show, IU introduced each of the 10 tracks included in the album one by one. She shared behind-the-scenes stories from the song production process and episodes of collaboration with various musicians with her fans.

A company representative said, "There were many stories about wanting to revisit Venice, where the music video for 'Spring of Twenty' was filmed, through IU's YouTube channel, but due to COVID-19, an actual visit was difficult. Naver NOW and Giant Step surprised fans by recreating the lawn of Burano Island in Venice, where IU filmed the music video, using XR technology within a short period."

Giant Step created a fantastic atmosphere filled with lilac flower petals falling across the screen when introducing the album's title track, ‘LILAC.’ In the second part, they recreated the train station, the filming location of the ‘LILAC’ music video, conveying the feeling of fans traveling together with IU.

Seungbong Ha, CEO of Giant Step, said, “It was very meaningful to utilize XR technology to provide an experience that artists and fans can empathize with together. Going forward, we plan to continuously present XR technology-based content that allows artists to empathize and communicate with fans without spatial limitations.”

Meanwhile, Giant Step is a production company gaining attention in the metaverse market through immersive content production using real-time engines. Since last year, it has been steadily producing XR content in collaboration with Naver NOW.

This content was produced with the assistance of AI translation services.