LGU+ ‘Fingerprint Pre-Registration’ Campaign Wins Good Advertising Award

[Asia Economy Reporter Joesulgina] LG Uplus announced on the 26th that its campaign advertisement encouraging 'Fingerprint and Palm Vein Pre-registration' for preventing missing children won the Gold Award at the 29th 'Good Advertisement Award Selected by the People.'

The awarded advertisement '[National Police Agency X Uplus] Mom, how did you find me?' shows the actual behavior of children under five years old giving unexpected answers when asked for their address and contact information. The narration expresses concern about situations where these children, if lost, cannot quickly return to their parents because they cannot provide simple personal information.

Through this advertisement, LG Uplus emphasized that the National Police Agency's 'Fingerprint and Palm Vein Pre-registration' greatly helps resolve the 20,000 missing child cases that occur annually. It highlighted that while it takes an average of 3,360 minutes to find a parent when a child goes missing, pre-registering the child's fingerprints reduces this time to 1/65.

At the 'Good Advertising Awards Chosen by the People' ceremony held on the 25th, (from left) Choi Young-beom, Operating Committee Chairman of the Korea Advertisers Association, Ryu Jeong-eun, Senior at LG Uplus, and Shin Hyuk, Manager at LBEST, attended and took a commemorative photo.

Since October last year, LG Uplus has been guiding fingerprint and palm vein pre-registration at 142 stores nationwide regardless of the subscribed carrier. From February, this was expanded to 2,200 stores nationwide. Since the campaign started, up to February this year, 45,754 children have registered their fingerprints through the National Police Agency's 'Safe Dream' application. This is 3.86 times more than the same period last year.

The fingerprint and palm vein pre-registration can be done using the National Police Agency's 'Safe Dream' app or by visiting a police station or LG Uplus store and following the staff's guidance.

Kim Heejin, head of LG Uplus Brand Strategy Team, said, "In the digital age, ways to solve social issues are also changing," and added, "We will continue CSR campaigns that contribute to closing educational gaps with various digital technologies and content and protecting the precious daily lives of children."

This content was produced with the assistance of AI translation services.