Pulmuone Chief Executive Officer Hyo-yul Lee Joins Eco-Friendly Practice Campaign 'GoGo Challenge' in Daily Life
[Asia Economy Reporter Seungjin Lee] Pulmuone announced on the 26th that CEO Lee Hyoyul has joined the ‘GoGo Challenge,’ a plastic-free campaign aimed at reducing plastic use in daily life.
The ‘GoGo Challenge’ is a relay campaign launched by the Ministry of Environment in January to reduce plastic use in everyday life. Participants who are nominated pledge one action to stop and one action to start in order to reduce the use of plastics and disposable items in their daily lives, then nominate three more participants to continue the campaign.
Joining the campaign upon the nomination of Song Jaryang, CEO of Samyang Corporation, Pulmuone CEO Lee Hyoyul promised to "reduce plastic packaging and increase recycling and reuse," and recommended the next participants: Na Jongho, Executive Vice Chairman of the Korea Small and Medium Business Association; Hwang Jonghyun, CEO of SPC Samlip; and Kwon Ikbeom, CEO of InterContinental Parnas Hotel.
CEO Lee Hyoyul stated, "I joined this campaign to support the Ministry of Environment’s efforts toward a plastic-free society," adding, "We will proactively promote ‘eco-friendly management’ for a sustainable Earth where people and nature coexist."
Pulmuone continues its 3R activities, applying the ‘Packaging Principles with Environmental Consideration’ to all products, reducing plastic usage, using packaging materials that are easy to recycle, and eliminating residual chemicals in packaging.
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Last year, Pulmuone applied ‘environmentally considerate packaging’ to major products such as bottled water, soft tofu, natto, ramen, and beverages. This year, it developed the country’s first eco-friendly salad container made from 100% recyclable bio-PET and applied it to salad products. By 2022, Pulmuone plans to apply the packaging principles with environmental consideration to all products to minimize environmental impact.
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