Lotte Shopping's Social Contribution Campaign Supporting "Every Woman's Dream and Challenge"

Lotte Shopping employees are promoting the Rejoice campaign.

[Asia Economy Reporter Yuri Kim] Lotte Shopping has taken active steps for women's happiness. This year, the theme of its flagship social contribution campaign, ‘Rejoice,’ is set as ‘For the Shining You,’ supporting women's self-esteem, dreams, and challenges, and it will carry out various activities cheering for ‘the happiness of all women.’

Rejoice is a social contribution campaign that Lotte Department Store has been conducting since 2017. It was started considering that 70% of customers and employees are women. Lotte Shopping expanded the campaign, which was previously conducted only in the department store division, to all shopping divisions including marts and supermarkets this year. In the first half of the year, the focus will be on delivering the new message of Rejoice, and in the second half, it plans to support women's dreams and challenges through practical programs.

Lotte Shopping produced the song ‘For the Shining You,’ featuring singer-songwriters Jeokjae, Kwon Jin-ah, and Lee Jin-ah. The song carries a message supporting all women's self-esteem, dreams, and challenges. A portion of the proceeds generated after the song's release will be donated to help neighbors in need.

In collaboration with Soo Shin-ji, the writer of the web drama ‘Myeoneuragi,’ Lotte Shopping also produced the ‘Rejoice Eco Bag.’ Myeoneuragi is a story depicting the daily life of an ordinary daughter-in-law in modern times, resonating with both women and men. Writer Soo participated in the eco bag design. Lotte Shopping is conducting eco bag giveaway events by division.

They also select notable figures whom women regard as role models and hold lectures for employees on their experiences related to their dreams and challenges.

This content was produced with the assistance of AI translation services.