Yoo Youngsang, Head of MNO Division, Announces
Secured Over 2,000 Subscription Consultants

[Asia Economy Reporter Cha Min-young] "AI-based subscription marketing is the area that our Mobile Network Operator (MNO) division can excel at the most."


Yu Sang-young, CEO of SK Telecom's MNO division, stated this on the morning of the 25th at the SK Telecom 37th Annual General Meeting held at T Tower in Euljiro, Seoul, adding, "We will expedite the transition to a new business model (BM) based on AI."


This year, the core growth strategy of the MNO division is focused on developing new BMs. As this year marks the 3rd anniversary of the launch of 5th generation (5G) services, the division plans to simultaneously increase mobile subscribers and improve cost efficiency, while diversifying its revenue base through new BMs in the subscription and enterprise sectors.


He emphasized, "Using AI as a foundation, SK Telecom will offer package products that allow customers to reasonably use various subscription products?such as media, gaming, delivery, rental, education, and insurance services?according to their preferences," adding, "This means expanding customer choice."


A new subscription-specialized brand will also be launched. The company has set goals to secure 1,000 subscription specialty stores nationwide and more than 2,000 subscription consultants.


Growth as an enterprise-specialized company was also highlighted. A new brand emphasizing specialized technology, 'SKT Enterprise,' will be launched. The main strategies include expanding the cloud management (MSP) business, developing mobile edge computing (MEC) BMs, software as a service (SaaS) BMs, and smart factory BMs.



CEO Yu Sang-young stressed, "We will lead steady co-growth of the mobile business and new BMs."


This content was produced with the assistance of AI translation services.

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