GS Shop Revamps Longest-Running Program 'Ddok.So.Ri'... Hosted by Broadcaster Lee Sang-min and Others

[Asia Economy Reporter Yuri Kim] GS Shop announced on the 25th that its longest-running home shopping program, 'Ddok.So.Ri,' will be revamped with a new look.

'Ddok.So.Ri' is the first branded program in home shopping to assign a title and schedule it at the same time every week, making it the longest-running program. It began in June 1998 as 'Ddokso-ri Sallimbeop' and has continued for 24 years.

GS Shop stated that the revamp was carried out to introduce a program that meets the rapidly changing lifestyles and demands of customers. In line with the catchphrase "Smart, Communicative, Real Life," the program plans to actively communicate with customers and carefully select trendy living products to introduce with unique compositions and benefits exclusive to 'Ddok.So.Ri.'

During live broadcasts, customers will share their opinions through 'real-time live talk,' and before and after the broadcast, communication about the program and products will take place with customers in the 'Ddok.So.Ri Cafe' on the GS Shop mobile application.

Meanwhile, along with the program revamp, broadcaster Lee Sang-min will take on the new hosting role. GS Shop's lead shopping host Lim Hyo-jin will co-host. GS Shop said, "Mr. Lee Sang-min actively communicates with fans through SNS and has revealed his cost-effective and trendy shopping experiences on various broadcast programs. We look forward to seeing his performance as a 'shoppingtainer (shopping + entertainer)' on 'Ddok.So.Ri' as well."

'Ddok.So.Ri' airs every Friday at 7:35 PM. The first product featured after the revamp is the posture correction chair 'Curble Chair Wider 2+1 Set (119,600 KRW).'

This content was produced with the assistance of AI translation services.