Lotte Chilsung's 'Icis 8.0' Bottle and Cap Also Label-Free... Leading Eco-Friendly Water Brand

[Asia Economy Reporter Seungjin Lee] Lotte Chilsung Beverage's ‘Icis 8.0’ is creating an eco-friendly trend in the domestic bottled water market.

In January last year, Lotte Chilsung Beverage launched the ‘Icis 8.0 Eco’ 1.5ℓ product, the first domestic bottled water brand to release a PET bottle without a label wrapped around the body. Icis Eco is an eco-friendly product that reduces the hassle of removing labels after finishing the product and decreases label usage while improving PET bottle recycling efficiency. Starting with the 1.5ℓ product release in January, in June, they added popular bottled water sizes of 500㎖ and 2ℓ, contributing to the expansion of the no-label bottled water market. In February this year, they eliminated labels attached to the caps of bundled packaging PET bottles, completely preventing plastic waste.

On the 23rd of last month, Lotte Chilsung Beverage signed a Memorandum of Understanding (MOU) with the Ministry of Environment and other drinking water manufacturers to promote the use of transparent PET bottles without brand bands. Following the domestic first release of no-label bottled water last year, they introduced a fully no-label product by also removing the cap labels. Bundled packaging products will have labels completely removed, while individual sale products will have labels attached to the bottle caps in accordance with government policies. Despite being no-label bottled water, the Icis brand is intuitively recognizable to consumers by using the signature pink and blue colors as the main colors and prominently displaying the logo.

Icis 8.0 has been steadily loved by consumers since its launch in August 2011. Icis 8.0 is a mildly alkaline natural mineral water with a pH of 8.0, containing various minerals. It features water with a hardness of 60~80 mg/ℓ, rich in alkaline minerals, and is characterized by a smooth throat feel.

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