Hyutech Massage Chairs, Triple-Digit Growth in Contactless Sales

[Asia Economy Reporter Kim Cheol-hyun] Hutech Industry (CEO Ju Seong-jin) announced on the 25th that it achieved growth of 477% and 104% respectively in home shopping and online channels compared to the same period last year in February.

Hutech explained that the significant increase in sales through non-face-to-face sales channels such as TV home shopping, social commerce, and Naver Shopping Live changed the fixed notion that massage chairs are purchased at offline stores.

From last October to February this year, Hutech positioned the ES9 Black massage chair as a strategic product on CJ O Shopping, achieving a 'sold out' record six times out of seven broadcasts. It is also maintaining steady growth in online channels such as its homepage, Naver Smart Store, and social commerce, ranging from small massage devices to reasonably priced massage chairs.

Hutech is simultaneously expanding its offline customer experience network centered on directly operated stores, department stores, and electronics retailers. Last year, it opened or relocated and expanded six directly operated stores and eight Lotte Department Store locations, broadening its sales network.

Ko Jae-heon, head of Hutech New Commerce Team, said, "Not only food and beverage and fashion, but also relatively high-priced massage chairs are gaining attention in non-face-to-face sales channels," adding, "Ahead of May, the month of family, we will lead customer satisfaction with diverse product lineups and engaging broadcast content starting from April, when demand for massage chairs surges."

This content was produced with the assistance of AI translation services.