Anyone Interested in Opening a 'Dongbaek Sanghoe' Store? Busan City Recruits New Tenant Companies to Support Product Promotion and Sales

Applications open from March 25 to April 13, support available from May for 4 months with a 20% store entry fee payment

Panoramic view of Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City (Acting Mayor Lee Byung-jin) will recruit companies to newly enter the Busan local product shopping shop 'Dongbaek Sanghoe' starting from the 25th.

'Dongbaek Sanghoe' is a shopping store for excellent Busan products located on the first floor of the Eurasia Platform at Busan Station, the gateway to Busan, where you can see and purchase Busan products all in one place.

The products to be entered are consumer goods mainly from small and medium-sized enterprises and small business owners based in Busan, including food, daily necessities, cosmetics, and handmade products.

Dongbaek Sanghoe serves as a testbed to promote and sell creative and innovative products from potential small and venture companies that do not have their own sales space and have not yet verified marketability.

In accordance with the Busan-type O2O (online-offline linkage) policy, it also supports linked sales with the public mobile market 'Dongbaek Sanghoe,' scheduled to open this year.

Busan City established Dongbaek Sanghoe in November 2020 and supported the promotion and sales of the initial 33 companies that entered by April 2021. Companies entering from May will have the opportunity to showcase their products to consumers for four months until September (extension possible after evaluation) with a low sales commission rate of around 20%, and receive support such as Dongbaek Sanghoe store and sales staff to reduce cost burdens and promote and sell their products.

Companies wishing to enter Busan Station Dongbaek Sanghoe must refer to the announcement section on the Busan Economic Promotion Agency and Busan City websites, fill out the application form, and submit it from the 25th to April 13th. The entered companies will be finally selected through document evaluation and a selection committee review in April.

Acting Mayor Lee Byung-jin of Busan said, “I hope Dongbaek Sanghoe will be a stepping stone for local small and medium-sized enterprises and small business owners to enter domestic and overseas distribution networks, and we will actively support local small and medium-sized enterprises facing difficulties in market entry due to the oligopoly of large corporations in the distribution market.”

This content was produced with the assistance of AI translation services.