[Color in(人)] The Blue of Nature, ‘Hawaiian Ocean’... A Color of Positivity and Trust

As the online culture becomes more widespread due to the novel coronavirus infection (COVID-19), the importance of visual elements has increased. Keeping pace with an era communicated through color, we present trends and analyze colors used in various fields through the ‘Color In’ project with Kim Min-kyung, Korea’s first colorist and director of the Korea KMK Color Research Institute.

Hawaiian Ocean Color provides comfort to the mind and draws out positive energy.
Photo by Korea KMK Color Research Institute, unsplash

[Asia Economy Reporter Kim Hee-young] The blue color, known as the ‘color of communication,’ symbolizes freedom and gives a fresh image. It is also recognized as a color that enhances logical and insightful abilities, conveying positivity and trust. Psychologically, it has a calming effect on the mind.

Historically, blue has been one of the most frequently used colors by artists. It was a favorite among painters and was widely applied on canvases. In Toulouse, southern France, a central hub for blue dye trade in the 15th to 16th centuries, blue was used inside Gothic-style cathedral architecture.

In the early 18th century, with advancements in pigment production technology, various names for blue emerged. Among them, Egyptian Blue, Pastel Blue, and Hawaiian Ocean Blue have been especially beloved.

Among these, Hawaiian Ocean Blue is a pastel blue-green color similar to turquoise, known as the most romantic and captivating. It combines the coolness of blue with the warmth of green, embodying the trustworthiness typical of blue while adding a sophisticated charm, making it helpful in designing restful spaces. Additionally, Hawaiian Ocean represents the colors of the sky and sea, symbolizing the clear and blue beaches of Hawaii.

This color helps relieve stress and pairs well with all other colors. The beautiful blue light from nature brings peace of mind along with positive energy.

Kenzo World Eau de Parfum. / Photo by Seojeongjun

Kenzo’s World Eau de Parfum boasts a subtle Hawaiian Ocean color and an eye-shaped accent design, exuding a confident yet deep aura. The enchanting scent and package color harmonize to fully express the inherent energy intended.

“The translucent bottle in Hawaiian Ocean color, reminiscent of the clear sea water, gives a sense of mystery and allure. It evokes the lingering scent that leaves a deep impression. The combination with the black cap adds a sweet yet slightly weighted and dark feeling, creating a more sophisticated and sensual atmosphere. When opening the black cap, the pink gold initial band and the detailed eye-shaped ball catch the eye, showcasing Kenzo’s unique personality and distinctive design.” ? Colorist Kim Min-kyung

Kora Organics Noni Glow Sleeping Mask. Photo by Seojeongjun

Kora Organics’ Noni Glow Sleeping Mask captivates attention with its simple design and glossy Hawaiian Ocean color. The cool gel-type formula and its function of replenishing moisture inside the skin match the color, presenting a soft yet strong impression.

“As an organic beauty brand, the simple white packaging conveys the purity and cleanliness of natural ingredients. The tube-type design with a glossy Hawaiian Ocean color embodies restrained luxury within simplicity.” ? Colorist Kim Min-kyung

Colorist Kim Min-kyung

Planning = Reporter Kim Hee-young

Photo = Guest Photographer Seo Jeong-jun

Consultation = Director Kim Min-kyung (Korea KMK Color Research Institute)

This content was produced with the assistance of AI translation services.