"Leading the Post-Corona Era"... Aekyung Group Declares 'RED Management'

[Asia Economy Reporter Seungjin Lee] Aekyung Group has declared ‘RED Management’ and is working to enhance corporate value. On the 24th, Aekyung Group announced that it selected the key keywords to focus on for leading the post-COVID era as ▲Resilience ▲ESG (Environment, Social, Governance) ▲Digital Transformation.

Earlier, Aekyung Group Chairwoman Youngshin Jang emphasized in her New Year's address that "As the COVID-19 crisis is expected to be overcome with vaccine distribution, proactive changes must be pursued to lead the post-COVID era," and mentioned focusing the group’s capabilities on the three core tasks named ‘RED’.

In 2021, Aekyung Group set the operation and guidelines for its business portfolio as ▲Securing financial sustainability of the post-COVID business portfolio ▲Enhancing corporate value of individual business portfolios ▲Establishing a foundation for growth in the chemical, household goods, and cosmetics businesses, and prepared the ‘RED Management Guidelines’ to present to all affiliates.

Aekyung Industrial partnered with ‘Shopee,’ the largest online commerce platform in Southeast Asia, to target the Southeast Asian market of 600 million people, and opened brand stores on Amazon in the U.S. and flagship stores on Tmall in China. AK Plaza is also strengthening eco-friendly and win-win business marketing activities centered on local stores to practice ESG management. It is operating projects to support small business owners in the communities where its department stores are located.

Jeju Air is conducting an eco-friendly project called the ‘Polar Bear Project.’ Through improvements in piloting methods such as mid-flight takeoff, rolling takeoff, optimal altitude cruising, shortening flight distance, and using only one engine after landing, it is working to reduce fuel consumption and greenhouse gas emissions.

Meanwhile, Aekyung Group recently held a briefing session on this year’s management policy, RED Management, at an executive seminar to share the group’s direction for change.

This content was produced with the assistance of AI translation services.