11st Achieves 6 Billion KRW in Hope Donations... Campaign YouTube Video Gains Popularity

11st announced that the cumulative Hope Donation amount of its social contribution program Hope Shopping has reached 6 billion KRW.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 24th that the cumulative Hope Donation amount from its social contribution program Hope Shopping has reached 6 billion KRW. The Hope Shopping campaign video is approaching 10 million views on YouTube.

Since 2013, 11st has been accumulating Hope Donations through Hope Shopping, which involves sellers and consumers. When consumers purchase Hope Products registered by sellers, Hope Donations are automatically accumulated. 11st links these Hope Donations to social contribution activities and returns them to society through various Hope Shopping campaigns.

This year, as the first Hope Shopping campaign, 11st is conducting a campaign with Animal Freedom Union to improve awareness of companion animals and encourage adoption of abandoned animals. The related campaign video, released on the 11st YouTube channel on the 28th of last month, surpassed 1.5 million views in just 3 days and is now approaching 10 million views in 25 days.

An 11st representative stated, “The video about abandoned animal adoption is recording unprecedented views on the 11st YouTube channel,” adding, “As customers empathize with the message 11st wants to convey, the purpose of Hope Shopping is being delivered to more people.”

This content was produced with the assistance of AI translation services.