Lotte Homeshopping Focuses on Health Food Products... Targeting 20s and 30s

Lotte Homeshopping is focusing on exclusive products as purchases of health supplements among people in their 20s and 30s surge, and the range of items bought, such as inner beauty and immune-boosting products, diversifies.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 23rd that due to a sharp increase in health food purchases among people in their 20s and 30s and the diversification of purchase items such as inner beauty and immune enhancement products, it will focus on exclusively curated products.

Lotte Homeshopping will consecutively introduce products not previously sold on TV home shopping, including the exclusive launch of high-quality health foods in collaboration with well-known pharmaceutical companies.

On the 25th, the Choi Yura Show will exclusively sell Orthomol Immune, a dual-formulation product in liquid and tablet forms containing a total of 10 vitamins and 8 minerals, made with premium German vitamins. On the 30th, it will introduce calcium, ranked as the number one most deficient nutrient among Koreans, in liquid form for the first time in the industry.

A Lotte Homeshopping official said, "With increased interest in health due to COVID-19, the demand for health foods as well as the product categories and age groups are diversifying. Based on big data, we analyze products that are highly preferred by customers by gender and age group and suitable products, and will continuously expand exclusive products of high quality and reasonable prices, as well as diversify the product categories."

This content was produced with the assistance of AI translation services.