Shinhan Financial Investment Unveils Digital Counter System
[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 23rd that it has applied a digital counter system based on tablets (pads). The digital counter is a service that allows customers visiting branches and PWM centers nationwide to fill out documents and process tasks using electronic documents instead of paper documents.
With the introduction of electronic documents, it not only reduces the hassle and time of document preparation but also strengthens customer information protection by preemptively blocking exposure of customer information in a paperless environment.
The newly established tablet system differs from the previously fixed touchscreen method at counters, as the employee's PC and the customer's tablet are linked, allowing customers to fill out documents without location restrictions. Additionally, the document creation and input functions are organized for easy understanding at a glance, and the tablet's resolution and touch sensitivity are excellent, enhancing customer satisfaction and employee work efficiency.
Shinhan Financial Group has adopted ‘digilog’ as the group's digital transformation direction to enhance the value of customers, companies, and employees through the virtuous cycle acceleration of digital and analog. Various digital projects are being promoted accordingly. Shinhan Financial Investment's recent digital counter establishment is a project aligned with this initiative.
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Yoo Hae-eun, Head of Business Innovation at Shinhan Financial Investment, said, “We are rapidly transitioning the work system due to the changing sales environment and digital work environment,” adding, “We will continue to upgrade to strengthen consumer protection and improve customer satisfaction.”
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