Rediscovering the House Where Everything Is Possible: 'Always Home'

Hanssem Announces 2021 Spring Lifestyle Trends
Keywords Reflecting the Era Such as 'Home Ludens' Selected

A 99㎡ model house for a family of three with elementary school children.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] Comprehensive home interior specialist company Hanssem Co., Ltd. announced the 2021 spring lifestyle trends on the 23rd under the theme "Rediscovering the Home Where Everything Is Possible: ALLways Home."

The theme of the announcement, "ALLways Home," is a double entendre reflecting the changing times. It means "always home," reflecting the trend of increased time spent at home, and the compound word "All+ways Home" signifies "all roads lead home," capturing the phenomenon of the home becoming the center of life.

At the announcement, Hanssem explores the rapidly changing lifestyle in the new normal after COVID-19 and the new possibilities for the home accordingly.

Five Key Lifestyle Keywords Selected

Hanssem took the first letters of the English word for home, House, to define lifestyle keywords as ▲Home-Ludens ▲Open Kitchen ▲Untact Life ▲Smart-Home ▲Efficient Storage.

Recently, the neologism "Home-Ludens" has emerged. Home-Ludens is derived from "Homo Ludens," meaning "playing human," referring to people who do not go out but mainly enjoy playing and having fun at home. Reflecting this trend, Hanssem has attempted to transform the home into a space supporting various hobbies such as home cinema, family salon, and home training.

With the rise of the home cooking trend, the "Open Kitchen" interior that breaks down the boundary between the living room and kitchen is gaining attention. Previously, it was predicted that kitchen space would shrink due to the expansion of dining-out culture, but recently, the importance of kitchen space has been reemphasized. This announcement showcased a spacious kitchen and dining area where families can cook and eat together.

As "Untact Life," involving remote work and online classes, becomes more active, interest in home office and children's room interiors has increased. Hanssem proposes spaces that maximize space utilization while allowing focus on work and study.

They also introduced the "Smart Home," where IoT (Internet of Things) technology harmonizes with furniture and appliances. Various appliances are arranged efficiently according to overall design harmony and user lifestyle. Additionally, a convenient space was created where TV power can be turned on and off and lighting automatically adjusted by voice commands alone.

They provide "Efficient Storage" solutions for a comfortable living environment. A pantry space for storing bulky hobby items like bicycles and built-in custom storage units were installed in the living room, bedroom, children's room, and dressing room, considering lifestyle and space size.

Living room of a 120㎡ model house for a family of three with middle school children.
[Photo by Hanssem]

Two New Model Houses Reflecting Lifestyle

Based on in-depth research on changing lifestyles, Hanssem presents two model houses: ▲99㎡ house for families with elementary school children and ▲120㎡ house for families with middle school children.

The "99㎡ house for families with elementary school children" features independent spaces for parents' remote work and children's online classes, coexisting with a living room where the family shares hobbies. Home IoT technology stands out, such as operating the ventilation system or heating the bed pad before the family arrives home using smartphone GPS.

This model house is decorated with Hanssem Rehouse style package "Modern Beige Natural." It uses modern-style furniture with minimal decorative elements, combining natural interior elements like wood-colored wall finishes to create a sophisticated yet warm atmosphere.

The "120㎡ house for families with middle school children" is designed as a space where the family can converse and enjoy cooking and dining together. A lounge-type sofa facing each other is placed in the living room, and a large island kitchen is arranged for cooking face-to-face. Spaces for various hobbies such as music, reading, and flower arranging also stand out.

The space is decorated with the style package "Modern Classic Cream," utilizing "Wainscoting" decorative panels framed on walls and doors. Classic interior elements such as marble-patterned tiles and gold-colored handles were used to create an elegant space.

The 2021 spring lifestyle trends will be presented online to suit the untact era. By accessing Hanssem.com, visitors can view the announcement video content, VR model houses, and find individual product information.

Various New Building Material Products Released Alongside the Announcement

Along with the announcement, various new building material products for remodeling are introduced. First, large wall panels "Wide Wall Plus" and "Hanssem M board" were released, printing various patterns such as marble and tiles for wall materials. They realistically express the texture of natural marble or tiles while being easy to install and maintain.

The bathroom was upgraded with the premium "BATHBACH," launched last month, applied for the first time in the model house to create a more luxurious space. Folding middle doors with high space utilization and automatic middle doors with sensor recognition functions were introduced. Safety doors with finger pinch prevention functions were released for room doors.

Windows were upgraded with the new product "Euro700NEW," which offers excellent insulation performance at a reasonable price and has eco-friendly certification. Flooring includes a wide hardwood floor about 30mm wider than existing products for a more luxurious feel, and "INNO flooring," a joint-type installation product that does not use adhesives, was also introduced. Lighting products minimizing flicker and allowing brightness and color temperature adjustment according to usage purpose were released.

Kim Yoon-hee, Executive Director of Hanssem Design Headquarters, said, "The role of interior design is to propose lifestyles that match social changes such as the increase of dual-income couples, the development of smart homes, and the expansion of remote work. We have prepared content exploring new possibilities for the home reflecting rapidly changing lifestyles, and we hope for much interest."

This content was produced with the assistance of AI translation services.