Kolon FnC 'The Cart Golf', Expanding Lifestyle Culture from Apparel to Cosmetics

The Card Golf Homepage.

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division announced on the 23rd that its golf specialty online select shop, The Cart Golf, will be strengthened as a professional platform encompassing golf and overall lifestyle culture.

Unlike simple product sales, The Cart Golf is characterized by presenting various content blended into products, and plans to steadily expand its lifestyle culture category this year to solidify its position.

First, the golf apparel brand 'Future Retro,' which breaks the boundary between daily life and golf, and the golf specialty cosmetics brand 'Golf Does Matter' have been exclusively launched. Future Retro pursues apparel that can be worn regardless of gender and age, suitable for everyday wear as well. Golf Does Matter is a beauty brand incorporating the know-how of a global cosmetic brand group, offering products for the best golfing experience. It introduces a sunscreen favored by tour pros, analyzed for a refreshing finish. Inspired by the field and fashion, the package design allows customers to purchase a golf ball set along with the sunscreen.

Additionally, in response to the recent increase in time spent at home due to COVID-19 and consumers seeking various hobbies, 'PiGolf,' which allows enjoying home screen golf anytime and anywhere, is also introduced. By attaching the PiGolf sensor to a club and running the PiGolf application, users can enjoy famous golf courses worldwide from home.

Moreover, premium American golf brands such as 'G/FORE,' 'Palms & Co,' and 'Birds of Condor' are also available. Not only apparel but also golf shoes, golf gloves, headcovers, and essential items for golf beginners are provided for convenient shopping all in one place.

The Cart Golf plans to expand differentiated products and actively carry out marketing activities centered on them. It will continue to expand the entry of apparel and accessory products from various brands and strengthen products related to golf styling content to nurture them as killer categories.

This content was produced with the assistance of AI translation services.