“3040 Children Join on Behalf of Parents” SK Broadband Launches 'B tv Family'

Implemented family connection features such as VOD gifting via B tv, family albums, and AI parent care
Offering about 30% discount on high-speed internet, IPTV, and AI set-top boxes compared to regular prices

[Asia Economy Reporter Eunmo Koo] SK Broadband announced on the 22nd that it has launched a family connection product called ‘B tv Family,’ which allows children in their 30s and 40s living apart from their parents to subscribe to media and communication services and pay bills on behalf of their parents.

B tv Family features ▲a senior-tailored product ‘Happy Senior’ monthly subscription (5,500 KRW/month) ▲video-on-demand (VOD) gifting ▲family album ▲AI parent care (NUGU opal service, 2,200 KRW/month) ▲high-speed internet and Wi-Fi services, all provided together with a monthly fee discounted by about 30% compared to the regular price.

Upon subscribing to B tv Family, the B tv devices of both parents and children are connected immediately. Through the connected B tv devices, family services such as VOD gifting and family albums can be used.

VOD gifting is a service where children can send content to their parents at a 20% discount from the regular price via the B tv ‘Happy Senior > VOD Gifting’ menu. Parents can check movie and broadcast VOD gifts in the B tv ‘Happy Senior > Our Family’ menu and watch them immediately by pressing a button on the remote control. The family album service allows children to upload photos through the mobile B tv family photo registration menu, which parents can then view on the B tv ‘Happy Senior’ home screen and family album menu. This enables enjoying photos of children and grandchildren, usually seen small on mobile phones, on a large TV screen.

The parent care service NUGU opal is also provided free of charge. Through an AI set-top box supporting voice recognition, seniors can use essential services such as ▲medication reminders ▲schedule alerts ▲daily life notifications ▲brain exercises ▲health doctor ▲emergency SOS.

The monthly fee for B tv Family, which simultaneously provides high-speed internet, Wi-Fi, B tv, and AI 2 set-top boxes, is 29,700 KRW, about 30% discounted from the regular price of 41,800 KRW with a 3-year contract. Eligible subscribers are children customers using SK Broadband’s high-speed internet and B tv, and their parents living separately in different households. Both new and existing customers can subscribe. Payment of B tv Family fees is only possible under the child’s name, and up to two parent lines can be registered per child. Applications and inquiries for B tv Family subscriptions are accepted through the SK Broadband customer center.

Jae-kwang Lee, Head of Sales Planning Group at SK Broadband, said, “We planned B tv Family with the concept of ‘Parents and I are connected through B tv’ to bring joy through family connections amid harsh daily life.” He added, “We will continue to enhance the value of ‘Lovely B tv’ through more segmented customer analysis activities.”

This content was produced with the assistance of AI translation services.