LG Hello, Live Commerce 'Hello LIVE' Part 2... Food Waste Processor Sale
[Asia Economy Reporter Joeslgina] LG HelloVision announced on the 22nd that it will proceed with the second installment of the entertainment-type live commerce 'Hello LIVE' targeting the MZ generation.
The product to be introduced in the second installment is HelloVision Greensink, a food waste disposer manufactured (OEM) by Hello Rental. It is a product that gained word-of-mouth among young homebodies, surpassing 1,000 subscriptions within 10 days of launch. With a 25-second one-touch method, food waste is placed in the sink drain and the lid is closed, then it is ground and decomposed by natural microorganisms, allowing easy disposal without residue.
The rental fee is 29,900 KRW per month (based on 48 months), and with maximum discounts from affiliated cards, it can be used for 9,900 KRW per month. During the rental period, benefits such as ▲free AS ▲three regular deliveries of food waste decomposing microorganisms ▲one free installation service upon relocation are also provided.
LG HelloVision launched the entertainment-type live commerce 'Hello LIVE' last month targeting the MZ generation, which has emerged as a major customer base. Focusing on their consumption tendencies that value 'experience' and 'Gajambee (cost-effectiveness + fun)', it features various play elements such as comment communication and quizzes.
The broadcast can be viewed at 6 p.m. on the 22nd and 30th through the 'Grip' application and the YouTube channel 'Studio JLab'. Actor Kwon Hyuk-soo and broadcaster Kim Ki-hwan, representing the MZ generation 'Salimnam (men who manage households)', will appear respectively to share household tips. A 30,000 KRW gift certificate benefit will also be provided for viewers who watch the live broadcast.
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Park Seunghwa, head of LG HelloVision Marketing Lab, said, "'Hello LIVE' has begun to play an important role as a new distribution channel in the untact era and as a playground for communication with the MZ generation," adding, "We will continue to expand brand experience opportunities for customers in their 20s to 40s by showcasing our popular products through diverse live commerce formats." Previously, 70% of product subscribers through the first broadcast were confirmed to be in their 20s to 40s.
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