AK Mall Launches Shasha Live... Featuring Cat Character Front and Center

AK Mall will relaunch its live broadcast on the 23rd as 'Shasha Live' by absorbing and integrating it.

[Asia Economy Reporter Lim Chunhan] AK Mall, operated by AK Plaza, announced on the 22nd that it will absorb and integrate its live broadcasts on the 23rd and relaunch them as ‘Shasha Live’.

Shasha Live has improved customer convenience by allowing real-time live broadcasts to be watched with a simple click on the AK Mall mobile app. Additionally, leveraging its experience collaborating with various partners in multiple ways, it plans to introduce diverse collaborative content and handle the popular categories of beauty and food more professionally than before.

The official first live broadcast will be at 8:30 PM on the 23rd and can be viewed in real-time on the AK Mall mobile app. The broadcast will take place on the first floor of the AK Plaza Bundang branch, featuring luxury cosmetics with popular brands such as ‘Est?e Lauder’, ‘Guerlain’, and ‘Benefit’ participating extensively. On that day only, customers who purchase products featured in the live broadcast will receive a generous event of 10,000 AK points without any conditions, and Shasha character goods will be given to the first 500 customers on a first-come, first-served basis.

Along with the Shasha Live revamp, a cat character named Shasha has been prominently introduced. AK Mall plans to use the Shasha character not only for marketing purposes but also as a protagonist in donations or campaigns for the welfare of companion animals such as abandoned cats and dogs.

An AK Mall official said, “Shasha Live will be a trendy and lively live broadcast,” adding, “We plan to collaborate with partners and affiliates to plan new content to bring joy to customers in the future.”

This content was produced with the assistance of AI translation services.