Homeplus Online Direct-from-Farm Section Popular... Black Pork Discount Event

Homeplus will hold the 'Jeju vs Jirisan Black Pork Battle' promotion in the online direct-from-farm section until the 31st.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 21st that its online direct-from-farm section, operated through its online mall and mobile application (app), has been steadily growing as it gains word-of-mouth popularity among customers.

The direct-from-farm section is a system where producers ship products directly from the farm to customers upon order. This helps local farms develop online sales channels, and customers can receive seasonal foods in the freshest condition right at home, as part of Homeplus Online's strategy to strengthen its freshness competitiveness.

Since its opening in January, the direct-from-farm section saw a 97.2% increase in average daily sales in the second week (January 11?17) compared to the first week (January 4?10). In particular, Tamline, the first company certified with the Jeju Excellent Product Quality Certification (JQ Certification) that raises black pigs directly in Seogwipo, Jeju, experienced a 117% increase in average daily sales in the first week after joining compared to the previous week. Homeplus plans to sequentially open the section by region focusing on seasonal products and collaborate with 200 farms nationwide this year.

Starting this month, Homeplus introduced the Kkamaeyo brand, which raises black pigs on the mid-slope of Jirisan Mountain in Hamyang-gun, Gyeongsangnam-do, a clean area, in the direct-from-farm section. To commemorate this launch, a "Jeju vs. Jirisan Black Pig Battle" promotion will run until the 31st, offering up to 63% discounts on a total of 22 types of black pig products.

A Homeplus official stated, "Through the direct-from-farm section, we support local farms in developing online sales channels while contributing to strengthening Homeplus Online's freshness competitiveness. We will fulfill our social responsibility as helpers of local farms by nurturing small-scale farms with good product quality but limited online sales experience, thereby enhancing their competitiveness."

This content was produced with the assistance of AI translation services.