Spring Cookware Trend 'BomCook' Stimulating Consumers' Spring Heart

Continued Home Cooking Trend Drives Growth in Convenient Kitchenware and Appliances
Outdoor Activity Increase Spurs Surge in Sales of Camping and Picnic Cookware

Happycall, 'Odd Adamhan Appliances' 4 Types. Photo by Happycall

[Asia Economy Reporter Kim Heeyoon] As the warm spring weather revives consumer sentiment, attention is focusing on the so-called ‘Spring Cook’ trends this spring, including ‘Home Cook’ and ‘Camping & Picnic Cook’ in kitchenware trends.

According to the industry on the 20th, following last winter, the home cook market has steadily grown due to continued social distancing measures. Along with demand for spring season limited editions and camping and picnic demand for enjoying outdoor leisure, various types of ‘cook marketing’ are emerging.

Cleanwrap Air Fryer Parchment Paper Large Capacity. Photo by Cleanwrap

Simple Kitchenware Supporting ‘Home Cook’ Popular Again This Spring

With the continuation of the stay-at-home and home cook trends due to COVID-19, sales of air fryers and related products have steadily increased. According to household goods company Cleanwrap, the air fryer-exclusive container market is rapidly growing by 20-30% monthly due to the growth of the simple cooking market. In the fourth quarter of last year, sales of the company’s air fryer paper foil grew by 65% compared to the previous quarter. Riding this popularity, Cleanwrap introduced a large-capacity product increasing the air fryer paper foil quantity from the existing 30 sheets to 90 sheets. It features 100% French raw paper and a special silicone coating that is harmless to the human body, making it resistant to moisture and tearing. Additionally, it is designed with a height of 4.5cm to prevent oil or moisture from leaking out when cooking or removing food.

Moreover, as the trend of cooking high-end restaurant menus at home rises, demand for kitchen appliances such as induction cookers has increased. In fact, sales of electric stove products at Lotte Hi-Mart and 11st increased by 62% and 71%, respectively. Especially, induction cookers from Samsung and LG with 3 to 4 burners are popular, and sales of induction-compatible frying pans and Korean-style pans are also growing.

Happycall’s small-sized induction cooker ‘Odd Adamhan Induction Range,’ launched last year, is also popular mainly among single-person households. Happycall explained that the ‘Odd Adamhan Induction Range’ features a compact 22cm diameter, simple design, and 5-level heat control. It also includes various safety functions such as a maximum 99-minute timer and ‘Child Lock,’ enhancing user convenience.

Meanwhile, as social distancing made cafe visits difficult, the number of consumers enjoying home cafes at home has increased. In this regard, Lock&Lock’s comprehensive living appliance brand Jennifer Room launched an ‘Automatic Premium Juicer’ in February. The product features a pointed juicing cone where fruit can be placed and gently pressed to automatically make juice, making it safe and convenient.

Amid a surge in camping gear sales, the Stanley water jug sold at supermarkets is gaining popularity. Photo by Emart

Sales of ‘Camping & Picnic Cook’ Products Surge with Increased Outdoor Activities

As the weather warms, the car camping and camping craze that was wildly popular last year is returning. According to Gmarket, from the 25th of last month to the 3rd of this month, sales of camping fuel (237%), barbecue grills (41%), and camping cooking supplies surged compared to the same period last year. During the same period, Lotte Mart also saw sales increases in iceboxes (102.8%) and charcoal & barbecue supplies (165.5%). Emart’s total camping goods sales doubled, and accordingly, North American outdoor brand ‘Stanley’ prepared about 112,000 units of its representative products, water jugs (insulated water bottles) and iceboxes, increasing the quantity 2.5 times compared to the previous year.

There are also various camping foods that can be easily cooked. Wellbiotech’s retail division launched three types of the ‘Im Changjung’s Soju One Shot Small Intestine Series,’ perfect for camping. The products are marinated and aged with a special sauce, have no peculiar odor, and a chewy texture, allowing them to be cooked immediately without preparation. Additionally, natural food brand Naturel, specializing in organic vegan natural ingredients, introduced a coin-shaped natural seasoning ‘Yuksu Ttukttak’ that makes broth easily and simply. It is freeze-dried with 12 carefully selected domestic natural ingredients to create broth with the original taste of Korean natural ingredients.

An industry insider analyzed, “As consumer sentiment, frozen by COVID-19 and winter weather, begins to thaw, companies are quickly responding with ‘3 Cook Marketing’ by leveraging their unique strengths in home cooking products, spring limited edition products, and camping goods.”

This content was produced with the assistance of AI translation services.