Binggrae and Haitai Ice Cream Select 'Oh My Girl' as Models for Super Cone and Maru Series
Expecting Synergy Effect with First Joint Marketing Between Both Companies After Acquisition
[Asia Economy Reporter Lim Hye-seon] Binggrae and Haitai Ice Cream will conduct joint marketing.
On the 18th, Binggrae and Haitai Ice Cream announced that they have selected the girl group Oh My Girl as the models for the Super Cone and Maru series. This is the first collaboration since Binggrae acquired Haitai Ice Cream in October last year.
The two companies plan to sequentially release special packages featuring Oh My Girl's images on the Super Cone and Maru series products starting in mid-March. Additionally, the commercials featuring Oh My Girl for the two products are scheduled to be released in early next month. The concept of this advertisement is planned to depart from the usual Super Cone dance and song, incorporating storytelling elements into the video.
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A Binggrae marketing representative explained, "By using one model for the representative products of both companies, we expect to create integration and synergy between the companies."
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