Olive Young Promotes Clean Beauty... "Aiming for 100 Billion KRW in Sales This Year"

Last Year's Market Establishment of 'Clean Beauty' as a New Growth Engine... Fostering Specialized Categories
Continuous Sourcing of New Brands, Expanding Lineup... Will Broaden Customer Experience Opportunities
March 'Clean Beauty Special Exhibition' Operation... Collaboration with Fashion Brand 'Vegan Tiger' Starting from the 19th

On the 17th, a customer visiting Olive Young Myeongdong Flagship is looking at clean beauty products.

[Asia Economy Reporter Yuri Kim] Olive Young is making 'Clean Beauty' its new growth engine and expanding its market.

CJ Olive Young announced on the 18th that it plans to grow Clean Beauty into a major category with sales exceeding 100 billion KRW this year. The company aims to develop it into a specialized category like 'Dermocosmetics,' often referred to as pharmacy cosmetics, as a new growth driver.

In June last year, Olive Young became the first in the industry to introduce the 'Olive Young Clean Beauty' mark (emblem) to brands that consider cosmetic ingredients, the environment, and ethics, and has been showcasing these products. This move successfully established itself in the market last year amid the spread of the 'Meaning Out' trend, where consumers purchase based on their beliefs and values, as well as growing interest in cosmetic ingredients.

This year, Olive Young plans to continuously expand Clean Beauty brands and product lines and conduct two category campaigns within the year to make it more accessible to customers. The number of 'Olive Young Clean Beauty' brands, which was 12 last year, has increased by 3 this year to a total of 15. Olive Young has diversified its lineup by adding 'TLS' and 'Enough Project,' vegan brands popular on social media, as well as the men's brand 'PLIF.'

To mark the changing seasons, a 'Clean Beauty Special Exhibition' will be held until the 31st. Customers can purchase representative Clean Beauty products, including 'Abib Houttuynia Cordata Spot Pad Calming Touch' and 'Round Lab Birch Moisturizing Cream,' which ranked in the top 10 in sales during the March 'Olive Young Sale,' at discounts of up to 60%.

Additionally, starting from the 19th, a collaborative promotion will be held with 'Vegan Tiger,' a leading domestic vegan fashion brand. Customers who purchase over 30,000 KRW of 'Olive Young Clean Beauty' products at nationwide stores and online malls will receive a nature-friendly functional material pouch and a Clean Beauty experience kit on a first-come, first-served basis.

An Olive Young representative stated, "In the post-COVID era, values such as environmental and ethical consumption are emerging anew, and the Clean Beauty market is expected to continue growing. While last year focused on introducing and promoting the value of Clean Beauty, this year we plan to concentrate on creating new markets."

This content was produced with the assistance of AI translation services.