CU Launches Canned Beer Subscription Service... "Seizing the Peak Beer Season"

CU has partnered with Daily Shot to launch the nation's first 'canned beer subscription service.'

[Asia Economy Reporter Lim Chunhan] CU announced on the 18th that it has formed a business partnership with DailyShot, an app providing alcohol O2O services, and will launch the country's first "canned beer subscription service."

The newly introduced canned beer subscription service allows customers to purchase a subscription on the DailyShot app and pick up three canned beers each month at CU stores. The monthly subscription fee is 6,900 KRW. This price is highly competitive even compared to the convenience store's representative promotion of four beers for 10,000 KRW.

Additionally, CU offers an all-in-one subscription service for 9,900 KRW per month, which combines the canned beer subscription service with DailyShot's existing Welcome Drink subscription service. By purchasing this subscription, customers can enjoy three canned beers from CU and receive their first drink free every day at partner pubs and bars for less than 10,000 KRW per month.

The canned beer subscription service applies to 12 popular products selected from the four cans for 10,000 KRW promotion items. To use the subscription, customers order three desired canned beers from the CU brand section within the DailyShot app and present the subscription barcode to the staff when picking up at the store. Subscribers can choose the pickup store, time, and quantity.

To celebrate the launch of the CU canned beer subscription service, CU is holding an event where both the referring member and the new subscriber receive a 1,000 KRW CU mobile gift certificate when the new member subscribes to either the CU canned beer subscription service or the all-in-one subscription service through a referral.

A BGF Retail official stated, "As we enter the peak beer season, we collaborated to provide a channel where the MZ generation can enjoy various products at reasonable prices through platforms they frequently use. Going forward, CU will continue to expand partnerships with online platforms to offer customers an environment where they can conveniently use CU's products and services."

This content was produced with the assistance of AI translation services.