Seoul City Launches 'Good Detective' Campaign to Help Citizens Identify and Connect Welfare Blind Spots

Addressing Care Gaps Deepened by COVID-19 and Promoting Overcoming Social Crises

[Asia Economy Reporter Lim Cheol-young] Citizens join forces to find neighbors in welfare blind spots who are in need. Seoul City is conducting the ‘Good Detective Campaign’ to discover welfare blind spots through the eyes of citizens, so that public interest in neighbors in difficulty can lead to practical support.

On the 16th, Seoul City announced that this campaign was prepared to overcome the social crisis by resolving the care gap deepened by COVID-19 and supporting socially isolated citizens.

Seoul City has appointed 100,000 honorary social welfare officers and 8,600 neighborhood watchers so that citizens working in daily life sectors such as district resident organization committee members, tong/ban leaders, post office delivery workers, and convenience store owners can report cases of crisis households they learn about during work or daily life. This is a promotional campaign started so that, in addition to the 110,000 members of the resident welfare community, people will not hesitate to request public support when they discover neighbors in need.

Kim Seon-soon, Director of Seoul City Welfare Policy Office, said, “The purpose of welfare is to connect people’s empathy and extend warmth to places in difficulty,” and added, “We hope many citizens will join the ranks of good detectives with interest, empathy, and warmth for neighbors in crisis.”

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