Paldo Launches 'Teumsae Cheese Tteokbokki'... Preparing for Export

[Asia Economy Reporter Lim Hye-sun] Comprehensive food company Paldo has launched 'Teumsae Cheese Tteokbokki' and is expanding the 'Teumsae' brand.

'Teumsae Tteokbokki' was planned reflecting the recent food consumption trend of relieving stress accumulated during the prolonged COVID-19 pandemic with spicy flavors. Considering consumers who want to eat spicy food but cannot tolerate it well, Paldo newly introduced 'Teumsae Cheese Tteokbokki,' which adds cheese to the existing product so that a wider range of consumers can enjoy the pride of spiciness.

The key feature lies in the 'tteokbokki rice cake' made using a patented method. It suppresses microbial growth in the ingredients, maintaining a chewy and soft texture as in the initial manufacturing state even after long-term storage at room temperature.

The brand's signature spicy flavor comes from the 'Vietnamese Sky Chili,' combined with the included cheese powder to create a deliciously spicy taste. When cooked with white milk added to the product, you can enjoy spicy carbonara tteokbokki. Paldo plans to share various modisumer recipes using the product through SNS and other channels. It is convenient as it can be cooked in 3 minutes using a microwave.

The new product 'Teumsae Cheese Tteokbokki' will officially launch today, the 15th, through Baemin Shopping Live. The event will run for one hour from 1 PM to 2 PM. Starting from the 26th, it will be available for purchase through all online and offline channels, beginning with GS25 convenience stores.

Paldo is also preparing for exports as overseas consumers' interest in tteokbokki has increased due to the K-FOOD wave.

This content was produced with the assistance of AI translation services.