CU, Store Improvement 'JUMP UP Project'... Increasing Franchisee Profits

Providing Customized Solutions to Franchise Stores Facing Sales Decline Due to COVID-19
Focused Management of Over 4,500 Stores in 5 Years, 400 Stores Achieved an Average 22.9% Sales Increase Last Year
New Store Owner Research Committee System Established This Year... "Proactive Store Improvement"

CU JUMP UP Project.

[Asia Economy Reporter Yuri Kim] CU announced on the 15th that it will implement the store improvement program 'CU JUMP UP' project to inject sales growth momentum for franchise stores struggling due to COVID-19.

The CU JUMP UP project is a program that provides customized solutions for franchise stores experiencing sluggish sales due to changes in commercial districts, operational inexperience, and aging facilities. It is an evolved system from 'Clinic for CU,' which CU first introduced in the industry in 2016.

The company explained that over the past five years, a total of about 4,500 stores have increased their profits through CU's store improvement program management. Even last year, when COVID-19 occurred, about 400 stores participated and achieved an average sales increase of 22.9%.

The program is conducted by dispatching a win-win cooperation team composed of BGF Retail experts in various fields, performing on-site precise diagnosis, and then focusing on management and consulting by department.

Starting this year, a separate store owner research committee system will be newly established to further expand participation opportunities for franchise store owners. The focus is on maximizing store competitiveness by activating communication with franchise owners and providing proactive store improvement opportunities.

CU store owner research committee members are selected from store owners with excellent operational capabilities in three areas: sales, products, and innovation. The research committee members will act as the 'CU Franchise Store Research Institute' by proposing additional ideas through preliminary tests and verification studies on store improvement matters. They can apply new attempts that can enhance store competitiveness in advance to the stores and directly participate in actual consulting sites. This year, the focus is on executing store improvements centered on product optimization based on various store data and strengthening the basics of store operations.

Seogi Moon, Head of the Win-Win Cooperation Office at BGF Retail, said, "The convenience store business is a profit structure where franchise owners and headquarters share profits together, and continuous management and support policies are implemented according to the life cycle." He added, "CU will lead stable store operations and mutual growth by enhancing the competitiveness of existing stores based on a profitability-centered opening strategy."

Meanwhile, CU has signed a franchise win-win cooperation agreement first in the industry again this year and is implementing win-win policies such as ▲support for refreshing long-term operating stores ▲operation of a win-win cooperation fund ▲full support for store insurance ▲free legal, labor, and tax services ▲operation of the welfare mall CU Mall ▲and medical service discounts.

This content was produced with the assistance of AI translation services.