"Enjoy a Feast for Your Ears" LG Electronics, Banyan Tree Sound Experience Marketing
[Asia Economy Reporter Seolgina Jo] LG Electronics is conducting sound experience marketing targeting customers enjoying relaxation at the city's top luxury resorts.
LG Electronics and Banyan Tree Club & Spa Seoul announced on the 15th that they will operate the "Healing ASMR (Autonomous Sensory Meridian Response) Package" under the theme of a journey through sound until May 31.
The package includes a one-night stay at the Banyan Tree Club & Spa Seoul located on Namsan in Seoul, LG Tone Free wireless earphones, an annual membership for the healing sound app BLIMP, breakfast for two, and free access to the indoor swimming pool and fitness center (limited to the first 30 rooms).
LG Tone Free is a product created in collaboration with the UK high-end audio brand Meridian Audio. It is characterized by delivering rich sound as if listening through stereo speakers. The Active Noise Cancellation feature reduces external noise, allowing users to immerse themselves more deeply in the sound.
Additionally, LG Electronics has placed portable speakers "LG XBOOM Go" in the "Namsan Pool Suite" and "Namsan Pool Premier Suite" rooms within Banyan Tree so that guests can enjoy high-quality sound.
Like LG Tone Free, LG XBOOM Go was also developed in collaboration with Meridian Audio. It offers features such as "Sound Boost Mode," which makes music sound richer, and "Multicolor Lighting," which produces lighting effects in various colors synchronized to the beat according to the music tempo, making it highly suitable for staycations or home parties.
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Kim Sun-hyung, head of marketing for LG Electronics Korea HE, emphasized, "This customized experience marketing for premium customers visiting top luxury resorts will not only showcase LG's differentiated product competitiveness but also provide customers with a value on a different level."
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